It is one of those scenes marked, literally, on fire: In “Sudden Impact” (“Sudden Impact”), Harry Callahan goes to Burger Island in San Francisco for his morning coffee. However, Loretta, the usual waitress, won’t stop pouring sugar into her cup. The dirtiest, toughest, and most enforcer cop in the department, he realizes something is wrong. In fact, a group of assailants has kidnapped all the customers and employees. It is then that a shooting begins that concludes with one of the most famous phrases of the Seventh Art: “Go Ahead, Make my Day”, something like: “Come on, make my day”, spat out by the tough agent while holding his imposing 44 Magnum in front of the offender’s face.
Due to political correctness, few today publicly defend the films of “Dirty Harry”However, we all hope that, every couple of years, the old Clint make our day with his splendid character films and personal redemption. In “Cry Macho,” his most recent film, Eastwood takes us to Texas in the late 1970s, where he plays Mike Milo, a former rodeo star and retired horse breeder. In need of money, he accepts a commission from a former boss: to bring his son from Mexico, to get him away from his alcoholic mother. Forced to take to back roads on their journey through Texas, the unlikely couple of an old man and a teenager embark on an unexpected and challenging adventure, during which the weary rider will find unexpected connections with his young co-pilot.
“Come on, make my day”, is still a phrase full of meaning. It is not only an unavoidable appointment, that of an indomitable actor and director, who continues in the fight at the age of 91, but also for the guild of film exhibitors who hope to overcome the terrible times after the closure due to the pandemic. Indeed, Isaac León, film critic, gives us the alert: Since its last reopening, at the beginning of August, the influx of the Lima public to movie theaters leaves much to be desired.
The critic reminds us that for a month the strongest chains, read Cineplanet, Cinemark and Cinépolis, have already been operating, albeit in a limited way, gradually expanding their coverage. A few weeks before, the Cinestar and Movietime chains had begun to reopen in Lima. “What worries me, however, is that theaters are having very little attendance, well below the capacity they offer.”, alerts Leon.
“I have the impression that this is due, especially, to the lack of information”says the critic. Indeed, it is normally the distribution companies that advertise their premieres, something that is not working in these times of health emergency, in which these companies work with very narrow profit margins, and their intention is to gradually warm up attendance at the rooms. It is because of this situation that premieres that had aroused great expectations such as “Nomadland”, a film directed by Chloé Zhao and starring Frances McDormand, have gone unnoticed, despite their triumph at the recent Academy ceremony. “‘Nomadland’ premiered last Thursday and very few people knew”, laments Leon.
As is known, since its reopening, the representatives of the cinema chains have reinforced their cleaning and safety protocols with permanent disinfection processes in cinemas and common spaces. “The exhibitors are the ones who call the shots. They are the main stakeholders in the business raising. That is why they are asking the State to give them greater facilities for the sale of food, something that until today is prohibited”, recalls the critic.
For her part, Adriana Morel, head of marketing for West Bay, a company that represents and distributes the films of the Warner Bros. studio, points out that although the first weeks of opening were especially complicated, “little by little the public has regained confidence in movie theaters“, it states. “It has become clear that people longed to return to their routines, to their spaces of distraction and entertainment. The opening of cinemas has been progressive and with it the attendance of the public. We are sure that it will continue to increase, especially now that we are aligned with world premieres.“, Add.
World premieres such as “Cry Macho”, for example, a film highly anticipated by “militant moviegoers”, as León describes it. Perhaps, to rescue local cinemas, what we need is that impenetrable face of old Clint, with that point of boredom of someone who seems obliged to do good, in his style. The local public is sure to respond to what is perceived as the farewell to the legendary director and star. A simple and sentimental story about the border between the United States and Mexico, which can also be read as a dialogue between young and old, between the past and the future, as Eastwood did in films such as “The Unforgivables”, “Million Dollar Baby ” or “Gran Torino”. Let’s hope that the film number 42 in the filmography of the veteran filmmaker also comes to save the pleasure of watching movies.
“Cry Male” opens today on September 16 in theaters in Lima. The film will be in theaters Cineplanet, Cinemark and Cinépolis.
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Clint Eastwood: Can Hollywood’s most macho actor “make our day” and bring audiences to theaters?
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