Juliette Lewis in a Skims campaign: “I used to want to call myself Tammy and have giant boobs” | Fashion | S Fashion THE COUNTRY

Kim Kardashian is not going to disdain any strategy to get all kinds of clients for her shapewear brand, Skims, whose motto is: “It looks good on everyone.” If in his previous campaign he had the support of Rosalía and issued a statement in Spanish, with a clear nod to the Latin market and before he had brought back to the popular imagination the most famous Victoria’s Secrets angels of all time, Alessandra Ambrosio, Candice Swanepoel, Heidi Klum, and Tyra Banks, now it is the turn of anonymous women with diverse profiles and non-normative bodies who mix naturally with famous actresses who confide in the camera the darkest secrets about their self-esteem problems.

Thus, while Juliette Lewis, wearing a flesh-colored bra and panties from the brand for all her clothes, confesses to the camera: “I used to want my name to be Tammy to have huge hips and giant tits”, Brooke Shields gets off her pedestal of goddess among mortals to, also almost in underclothes, say: «The most amazing body I’ve ever seen in my life? The one with my ex’s wife.” This statement is particularly interesting because Shields refers to an anecdote that precisely her ex-husband, the tennis player André Agassi, told the journalist JR Moehringer for his biography ‘Open’. Apparently Shields, one of the most beautiful women in the world, had always considered her own legs ugly and had on the kitchen fridge a picture of tennis player Steffi Graf, whose legs were her darkest object of desire. As fate would have it, Stefi finally ended up marrying the man she divorced and therefore the confession is doubly shocking and also, why not, hilarious: it implies the full acceptance of that obsession by the actress and the confirmation of that what Moehringer said was true.

In the same campaign, trans model Indya Moore admits she loves her breasts “because they’re like two ice cream cones,” singer Becky G admits “her mother is her breast model,” and actress Chelsea Handler admits she wasn’t. able to accept his own chest and realize that it was one of his great attractions until he was 40 years old. It is striking, and is part of a very thoughtful strategy, the fact that all prescribers (including anonymous ones, such as the woman who survived breast cancer who confesses that after overcoming the disease she learned to love her own body) say the word «boobs», which in English is the equivalent of the colloquial «tetas».

Kim Kardashian’s strategies for approaching her clients have proven infallible and the public’s interest in her product is demonstrated only by one very eloquent piece of information: on the day of the launch of Skims, she earned two million dollars in the first seconds of the launch alone. working day. Despite the criticism that Kardashian frequently receives for her body cult and her obsession with unnatural curves, the Skims brand is characterized by total inclusivity and acceptance of all types of figures.

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Juliette Lewis in a Skims campaign: “I used to want to call myself Tammy and have giant boobs” | Fashion | S Fashion THE COUNTRY


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