‘Avatar 2’ Makes Waves With $134 Million Domestic Debut | Capital Mexico

Avatar: The Way of Water” It didn’t cause as much of a stir as many assumed, but James Cameron’s big-budget spectacle still helped bring life to life at the box office this weekend. The sequel grossed $134 million in North American theaters and $300.5 million internationally for a worldwide opening of $434.5 million, according to studio estimates Sunday.

tied with “The Batman” as the fourth highest national debut of the year, behind “Doctor Strange in the Multiverse of Madness” ( $187.4 million in May ), “Black Panther: Wakanda Forever” ($181 million in November) and “Thor: Love and Thunder” ($144.2 million in July).

The expectations were great for “Avatar 2”, which had a price tag of more than $350 million, the pressure of continuing the highest-grossing film of all time (thanks in part to multiple re-releases) more than a decade later, and the daunting task of propping up an exhibition business that is still going strong. far from normal. However, everything “Avatar” is oversized: the Na’vi characters, the running time (a staggering three hours and 12 minutes), the technical breakthroughs, and the launch strategy of 20th Century Studios and The Walt Disney Co.

Before the weekend, many expected a domestic debut of at least $150 million. Some even said $175 or more, but tracking hasn’t been as reliable a metric during the pandemic either.

Disney saw from the beginning that “The Way of Water” it was going to be a different kind of beast when they looked at the pre-sales. For a normal, spoiler-filled movie like many Marvel offerings, post-release weekend sales are typically around 5%. For “The Way of Water”, they were at 20%. In other words, the company knew that the tracking was too inflated.

“We have a fabulous film that plays across all demographics and has great word of mouth”said Tony Chambers, executive vice president of motion picture distribution at Walt Disney Co. “We have the screens and we have a clear race. It’s not about opening day or opening weekend. It’s about the whole race.”

The film began its international run on Wednesday and debuted in North America on Thursday night. At the national level, “Avatar: The Way of Water” opened in 4,202 theaters on more than 12,000 screens, 400 of which were IMAX 3D. The studio and filmmakers bet big on the appeal and higher prices of 3D and premium big screens.

By the end of Friday, “Avatar: The Way of Water” it had already earned $53 million in the US and Canada and $180.1 million worldwide, aided by a Chinese opening, Hollywood’s first major opening in the country since “Minions: The Rise of Gru” in August. Blows the first day of 26.7 million dollars of “Avatar” in 2009, though that doesn’t include Thursday’s previews.

An estimated 66% of the $435 million in opening weekend revenue came from worldwide 3D ticket sales.

Travis Reid, CEO of the 3D RealD company, established a “new point of reference for the current 3D market”.

More than $48.8 million of the global total came from IMAX screens alone (1,543 in 80 markets), the company’s second-biggest weekend.

“As excited as we are by these early results, we look forward to a long and successful run for ‘Avatar: The Way of Water,'” said Rich Gelfond, CEO of IMAX, in a statement.

As with many of Cameron’s ambitious projects, from “Titanic” until the first “Avatar”, nerves were high over the expensive sequel, one of the most expensive of all time, which began production five years ago. It faced repeated delays and weathered The Walt Disney Co’s 2019 acquisition of 21st Century Fox. It is also one of the four sequels to “Avatar” what Cameron had in mind. The filming of the third film, which was shot simultaneously with “The Way of Water”is ready, with a premiere scheduled for December 2024.

In the 13 years since the first film, “Avatar” it has also been the subject of jokes over the perception that the biggest movie of all time, one that has grossed nearly $3 billion, has left a relatively minor mark on culture. But even so, critics have largely agreed with “The Way of Water“, not only for the images but also for improving the story of the first. It has a 78% positive rating from critics on Rotten Tomatoes.

The question of if “Avatar 2” will earn enough is complicated and has varied answers. Is it enough for the exhibitors, who have had several significant successes this year, including “Top Gun: Maverick”, Black Panther 2 Y “Doctor Strange 2”but who are still suffering? Is it enough to justify the start of production on the fourth and fifth films? Is it enough for the business as a whole, which is looking for a national year-end total in the $8 billion range, rather than a pre-pandemic normal of $11 billion?

But just like the critics who scream “Never doubt James Cameron” the studio and analysts are singing a similar tune.

“Avatar: The Way of Water” it has the benefit of a vacation runner that is relatively lacking in major blockbuster movies. Next week will see the debut of “Babylon” by Damien Chazelle and “Puss in Boots: The Last Wish” family-friendly, but no comparable blockbusters until “Ant-Man and the Wasp: Quantumania” in February. The hope is that the public will continue to seek “Avatar 2” over the coming weeks and months, similar to the first film.

“Historically, James Cameron’s movies are about the long run, not the first weekend.” said Paul Dergarabedian, a senior media analyst at Comscore. “’Avatar’ is going to develop its box office over time. It’s about where it will end up in a few months.”

Estimated ticket sales for Friday through Sunday at theaters in the US and Canada, according to Comscore, with Wednesday through Sunday in parentheses. The final national figures will be released on Monday.

1. “Avatar: The Path of Water”$134 million.

2. “Black Panther: Wakanda Forever”$5.4 million.

3. “Violent Night”$5 million.

Four. “Strange world”$2.2 million.

5. “The menu”$1.7 million.

6. “Devotion”$825,000.

7. “The Fabelmans”$750,000.

8. “black adam”$500,000.

9. “I heard the bells.” $308,893.

10. “Empire of Light”$235,000.

KJ



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‘Avatar 2’ Makes Waves With $134 Million Domestic Debut | Capital Mexico


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