After the merger was confirmed, and the green light for the new conglomerate was confirmed Warner Bros Discoverythe CEO of the company, David Zaslav, has as one of his great objectives the realization a comprehensive review of the axes involving adaptations of DC Comics characters across all mediaincluding movies and video games.
According Variety, the new leaders of the conglomerate “have been toying with the idea of turning DC “into its own solidified content vertical”, in order for that backbone to allow a more cohesive use of the brands in multiple areas. And obviously in that area comparisons arise with what Disney has achieved with Marvel Studios.
Given this initiative, the development of DC film projects under the auspices of Warner Bros, the streaming projects of Warner Bros Television for HBO Max and even the creative aspect within DC Comics would obviously be affected. “All in an effort to have the most disparate elements aligned to maximize the value of their group of superheroes, one that is often seen as striking against Marvel,” explains Variety.
The portal adds that before the merger of Warner Bros. Discovery was closed, Zaslav reviewed candidates – with experience in creating and guiding brands with blockbuster potential – to define a creative and strategic chief similar to what Kevin Feige does today. . Variety’s sources point out that Zaslav’s plan has more to do with someone with a proper business resume to bring more harmony between the different factions working with the DC brands than coming up with a creative guru to guide the stories.
In that sense, among the candidates were Emma Watts, the former head of 20th Century Fox, but for now there is nothing defined.
“Insiders say Zaslav believes the success of the merger, which has left the company highly leveraged, will be based in large part on unlocking the full potential of the DC Comics universe of characters. Discovery insiders believe that while DC has achieved cinematic success with recent films like Aquaman and The Batman, it lacks a cohesive creative and brand strategy.
“Discovery believes that several top-tier characters, like Superman, have been left to languish and need to be revitalized. They also believe that projects like Todd Phillips’ The Joker are a shining example of how second-tier characters from DC’s library can and should be exploited.”, added the site.
With multiple projects in development, nothing is defined for now, but what is clear is that the new era of Warner Bros. Discovery will imply changes for everything that has to do with DC, including its executives, content and even the way they operate. the different divisions.
All this since Zaslav will seek to realize $3 billion dollars from the synergies that can be realized within the new conglomerate and to reduce costs, it is seen that the operation of the DC bookstore could help them control spending. The foregoing because they involve intellectual property that belongs to them.
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Warner Bros. Discovery is already planning a complete overhaul of DC Entertainment, including the idea of reinvigorating Superman
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